Chief executive officer SERDAR KUTUCU van Slow

Serdar Kutucu Design Hotels

#Uniek concept: La Granja Ibiza

In 2016 Design Hotels’ launched La Granja in Ibiza. A members-only retreat and active farmstead. Created in collaboration with Friends of a Farmer. It’s the first community experiment of this kind of Design Hotels. Anchored to an extended idea of ‘cultural programming’. Connecting a like-minded community not only through a hotel and the active biodynamic farmstead on which it is located, but through a series of projects, gatherings, talks, and workshops. As well as the nine bedrooms in the centuries-old farmhouse that anchors the property, the farmstead features a number of shared spaces. Such as the kitchen, the pool area, and the bar, which is literally built into a massive old-growth carob tree. The return-to-the-land approach extends to guest participation in biodynamic farming. With a cuisine built around fresh organic produce, in addition to sunset rituals and community-based projects. All of which capture La Granja’s core concept of simplicity, growth, and cultivation.

#Uniek merk: Grupo Habita

The Mexican hospitality brand Grupo Habita stands out for its effort in challenging concepts and design for every new hotel it launches. The group — led by Moisés Micha and Carlos Couturier — is known for working closely with young, up-and-coming talents that have since become stars. Such as Joseph Dirand, Nicholas Schuybroek, and Dimore Studio. Each Habita concept is consistently groundbreaking. I admire the way in which Carlos and Moises manage to integrate local art into each property. A result of their active presence on the art scene, as well as a genuine commitment to local culture and trade. Which, at the end of the day, is what Design Hotels is all about. Their Hotel Americano in New York was such a pioneering property and it had a lot to do with the tremendous resurgence of the West Chelsea neighborhood.

#Unieke gastbeleving: Les Roches Rouges

It has always been a dream of mine to have a home in the South of France. Now I have found it in Les Roches Rouches. It is a cozy, easy hangout that pays homage to the classic French Riviera style of the late 1950s and early 1960s. Designed by Festen Architecture, who have filled the space with plenty of details that are authentic to the South of France. Terracotta ceramics by Céramiques du Beaujolais are scattered throughout alongside vintage furniture and various Provençal objets d’art inspired by the sea. Which, together with the property’s clean modernist lines, create a stunning environment that toes the line between classic vintage and modern design. The hotel is located on the Provence coast, so the waterfront setting offers endless sea views and plenty of space to think … about this unique guest experience.